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Google AdSense is a powerful tool for website monetization, but it relies on AdSense crawlers to access your website content and serve relevant ads. However, sometimes these crawlers can encounter issues while trying to crawl your site. When this happens, it can impact the delivery of ads, which means lower revenue for publishers. Understanding how to resolve AdSense crawler issues is essential for ensuring that your site continues to display relevant ads and maximizes its revenue potential. In this guide, we’ll walk you through common crawler issues and how you can troubleshoot and fix them easily. What Are AdSense Crawlers?…
In the ever-evolving world of online advertising, publishers can no longer rely solely on tools like Google Analytics to make their ad inventory attractive to advertisers. Over the years, the industry has seen continuous improvements in ad tech, audience measurement, and advanced metrics designed to boost ROI for both publishers and advertisers. For publishers, the primary goal is always revenue generation, but many still find themselves stuck between myths and facts about how to properly manage their site’s ad inventory. In this article, we will guide you through seven actionable tips to help you make your ad inventory more appealing…
In 2024, the competition among mobile app ad networks is intensifying as new tools and platforms emerge, aiming to help developers maximize their app revenue. For developers, especially those using human-written iOS app platforms, finding the right ad network is crucial. A good network should offer easy integration, high revenue potential, and quality ads. Leading networks like Google AdMob, Unity Ads, and AppLovin are paving the way, offering tailored solutions for both mainstream and niche apps. These networks ensure high fill rates, a variety of ad formats, and a great user experience, making them ideal for developers who create high-quality…
If you’re looking to monetize your app or website, you’ve probably come across some of Google’s biggest advertising platforms: Google AdMob, Google Ad Exchange (AdX), and Google Ad Manager (GAM). Each one has its strengths, but choosing the right platform depends on your goals, your audience, and the kind of content you produce.In this guide, we’ll explain what each platform does, how they differ from each other and which one is best for you. What Is Google AdMob? Google AdMob is a mobile-first ad network, specially designed to help app developers monetize their mobile apps. It’s an easy way to…
Find out why and how advertisers use Demand Side Platform (DSP) to purchase digital ad space across multiple platforms, target specific audiences, and) optimize campaigns in real-time. This blog covers every nitty-gritty detail of DSPs. Before programmatic advertising was mainstream, publishers, and advertisers used to deal one-on-one to buy/sell digital ad inventory. If both parties agreed, an ad insertion order for the website was signed, and then the ads were placed. This was a time-consuming process, and there was a need for a mediator to conduct the exchange and strike a good deal for both parties. So, the industry evolved, and we…